marketplace strategy

Wholesale Change:
Your B2B Marketplace Strategy: What You Need to Compete, featuring Alex Moazed 

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About this event

Alex Moazed burst onto the scene as a platform business expert when he co-authored the best-selling book, “Modern Monopolies” in 2016. Since then, Alex has been widely acclaimed as an expert on marketplaces and has appeared on multiple television shows, including Fox Business News and Bloomberg TV. He’s a featured keynote speaker at many conferences. He joined us on this episode of the Wholesale Change Show.

Alex shared his unmatched experience working with major distributors, technology startups, venture capital firms and manufacturers as they formulate their marketplace strategies. We asked him to update us on the latest trends in B2B marketplaces and share some key lessons distributors need to know as they choose how to compete in the fast-changing competitive landscape.


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Thank you to our sponsors:


About our guest:

Alex Moazed  
Founder and CEO, Applico

Alex Moazed is the Founder and CEO of Applico. He founded Applico in 2009 when he was 20 years old and originally funded the company with his own credit cards.

Alex co-authored the best-selling book, Modern Monopolies, which defines how the platform business model has come to dominate the 21st century economy. His weekly podcast, Winner Take All, picks up from the groundwork laid by Modern Monopolies, giving viewers an insider point-of-view on what’s really happening as disruptive startups, traditional enterprises, and nations around the world rise up to challenge the oligarchy that is big tech.

In his role as CEO, he works directly with Fortune 500 C-suites and boards to help them partner with, invest in, and acquire platform businesses.

Alex is a graduate of Babson College, Choate Rosemary Hall, and Greenwich Country Day School.

About our hosts:

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.