Wholesale Change:
Winsupply: An Ownership Team Under Every Roof  

Watch now, on-demand

About this event

Monte Salsman, President of the Winsupply Acquisitions Group, joined us on this episode of the Wholesale Change Show. We explored the company’s unique entrepreneurial business model, where they strive to have “an ownership team under every roof.” Winsupply owns a majority equity stake in more than 640 local companies across the United States in many categories, including plumbing supplies, HVACR equipment, pipes, tubing, water heaters, wires, cable and more. 

Monte shared principles he has used to foster a successful entrepreneurial culture at Winsupply including: 

  1. Take ownership.
  2. Adopt an expertise habit.
  3. Become a professional at developing relationships … especially with people who are difficult for you.
  4. Get paid what you are worth (not more and not less).
  5. Communication … beginning with mastering listening.   

Monte says, “I see those things in every successful business and individual.”

Thank you to our sponsors:


About our guest:

Monte Salsman
President of Winsupply Acquisitions Group

Monte Salsman is President of the Winsupply Acquisitions Group for Winsupply Inc., headquartered in Dayton, Ohio. As President, Salsman oversees a key component of Winsupply’s ongoing growth: acquisitions of wholesale distributors in the trade industries Winsupply serves. Winsupply owns a majority stake in more than 640 companies across the U.S. Salsman joined Winsupply in November 2006 as COO. Before Winsupply, Salsman was Senior Vice President, Sales and Marketing for Johnstone Supply, a $1 billion HVACR distributor. 

About our hosts:

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.