The Role of Buying Groups & Co-Ops Amid Disruption, feat. Steve Ruane, IMARK Group

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The Role of Marketing Groups & Co-Ops Amid Disruption, feat. Steve Ruane, IMARK Electrical

Join us Jan. 20 for a frank conversation with Steve Ruane, Vice President of Marketing and Member Services for IMARK Electrical, about the role co-ops and marketing groups play in helping independent distributors compete in today’s fast-changing market. IMARK Group is a multi-vertical member-owned and member-governed group of independent distributors that bills itself as the "most progressive distribution group,” providing rebate income, facilitating enhanced relationships with manufacturers and service providers, employee training, meetings, benchmarking, webstore development support, sales solutions for national accounts and global networking opportunities.

The Details

Date: January 20, 2020

Time: 9PT/Noon ET

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Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Steve Ruane

Vice President of Marketing and Member Services, IMARK Electrical