Wholesale Change: The Role of Associations Amid Uncertainty

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Wholesale Change: The Role of Associations Amid Uncertainty

The role of associations in the distribution industry has evolved over the past decade as they work to add value for their members in a changing market marked by generational shift and consolidation. Ed Gerber, CEO of the Industrial Supply Association and distribution industry veteran, joins Distribution Strategy Group’s Ian Heller and Jonathan Bein for a look at how ISA is evolving to meet members’ needs in an unprecedented time.

The Details

Date: February 17, 2021

Time: 9PT/Noon ET

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Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein, Ph.D.

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.


Ed Gerber

President & CEO, Industrial Supply Association

Ed Gerber leads the Industrial Supply Association, the trade association for the maintenance, repair, operations and production (MROP) supply channel. ISA members include distributors, manufacturers and manufacturer reps. Before ISA, Ed served in executive leadership roles for Industrial Distribution Group and Sandvik.