The 5 Biggest Distributor Marketing Mistakes
The Details
Date: February 1, 2022
Time: 9am PT/Noon ET
Can't make it? Register anyway, and we'll send you the link to watch after.
About this event
Ian and Jonathan will reveal the biggest mistakes distributors make that prevent marketing from becoming a driving force for growth and profits. Ian has led marketing for four large distributors and Jonathan has analyzed customer and financial data for dozens. Join them on Tuesday, Feb. 1, at 9 PT/12 ET to hear why distributors often fail at marketing — and how you can succeed.
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Thank you to our sponsors:
About our hosts:
Ian G. Heller
Founder & Senior Partner
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.
Jonathan Bein,
Ph.D.
Managing Partner
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
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