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On the Front Lines of Benco’s Digital Transformation Story

The Details

Date: September 29, 2021

Time: 9PT/Noon ET

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About this event

Chuck Cohen, the Managing Director of Benco, the nation’s largest independent dental product distributor, believes that top notch IT and analytics are essential to create competitive advantage in this decade and beyond. Together with his team, he’s putting his money where his mouth is by changing every foundational IT system in the company. The result of this transformation will be a better online and offline customer and employee experience, as well as better efficiencies and effectiveness for Benco. Tune in to hear from this visionary leader about how they came to the decision and how the journey is going.

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

headshot of chuck cohenChuck Cohen

Managing Director, Benco Dental

Chuck Cohen is Managing Director of dental supplies distributor Benco Dental. He joined Benco as a territory representative soon after graduation. He’s taken on increasing responsibilities in the sales and marketing areas, becoming Managing Director in 1996. He serves on a variety of industry and community boards, including Wilkes University, the Dental Lifeline Network, and Jewish Community Alliance of Wilkes-Barre.