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How Buying Groups Help Distributors Fight Disruption

The Details

Date: November 10, 2021

Time: 9am PT/Noon ET

Can't make it? Register anyway, and we'll send you the link to watch after.

About this event

What keeps Jennifer Murphy, President of NetPlus Alliance, up at night in a time of consolidation and disruption? The independent distributor’s relevance. NetPlus Alliance is a buying group focused on helping its distributor members succeed. To her, it’s critical that NetPlus accomplishes this mission. Join our Wholesale Change hosts and Murphy on Nov. 10 as they talk about the evolution of buying groups and the role they play in supporting distributors in today’s market.

Thank you to our sponsors:

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About our speakers:

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Jennifer Murphy

President, NetPlus Alliance