Creating Value-Add in a Commoditized Industry

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Creating Value-Add in a Commoditized Industry

Standing out in today’s market is more critical than ever. Distributors can’t just lean on product know-how and great customer service to differentiate. They have to go deeper. In the next episode of Wholesale Change, Peter Neuberger, President and CEO of United Performance Metals, joins Ian Heller and Jonathan Bein to talk about how the distributor has built a successful value-added services model in the highly commoditized metals service center industry.

Peter Neuberger has been in senior leadership roles over the last 30 years for a variety of manufacturing and distribution companies across industrial supply, building products and metals sectors. He is currently CEO of United Performance Metals, an ONI company. UPM is a global specialty metal service center company headquartered in Cincinnati, OH. 

 


The Details

Date: May 12, 2021

Time: 9PT/Noon ET

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Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

 

Jonathan Bein,
Ph.D.

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Peter Neuberger

President and CEO, United Performance Metals

Peter Neuberger has been in senior leadership roles over the last 30 years for a variety of manufacturing and distribution companies across industrial supply, building products and metals sectors. He is currently CEO of United Performance Metals, an ONI company, a global specialty metal service center company. Peter has helped drive dramatic increases in EBITDA for five privately held companies. He has built three teams that have increased the rate of new sales by a factor of ten through development and execution of his proprietary Revenue T-N-T(C) growth plan. In two other cases, he has led significant operational improvements at manufacturing companies to improve EBITDA.