How Gustave Larson Helps Their Customers Succeed

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Wholesale Change: How Gustave Larson Helps Their Customers Succeed

To Andrew Larson, CEO of HVACR distributor Gustave Larson, his business is helping his customers maximize their success. He joins hosts Ian Heller and Jonathan Bein on June 23 at 9 PT/12 ET to share how his team helps HVACR contractors run their businesses better through innovative services, including marketing, sales and technical support. He'll also talk about how the distributor has evolved its sales force to make it as easy as possible for customers to interact with its team, including telesales, service advisors, engineering and design, and more.

 

The Details

Date: June 23, 2021

Time: 9PT/Noon ET

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Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

 

Jonathan Bein,
Ph.D.

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors. 

 

Andrew Larson

CEO, Gustav Larson

Andrew Larson is the Chairman and Chief Executive Officer of the Gustave A. Larson Company (www.galarson.com), a leading distributor of Comfort and Food Preservation products across a 20 state distribution network in the Midwest, Plains and Mountain states.  Larson led the company’s growth from humble beginnings to 50+ locations and 450 employees that serve Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) contractors. Larson and his team have successfully acquired and integrated 7 companies to the business since 1999 and started Applied Product Solutions (www.aps-rep.com), a hybrid distributor and manufacturer’s rep. of commercial HVAC products.