Technology Leader Panel:
Unlock Hidden Profits: A Distributor's Guide to Growth and Efficiency 

Available on-demand

Watch Distribution Strategy Group's Ian Heller and Jonathan Bein, alongside top industry experts, for an exclusive preview of the Profit and Productivity Summit for Distributors. 

What You'll Gain: 

• Learn how to increase wallet share, enhance margins, and automate key processes to unlock hidden profits in your business. 

• Discover untapped opportunities to boost productivity across every area of your operations. 

• Explore the latest technologies that can supercharge your profitability and productivity. 

Watch now on-demand.

Panelists

Helen Piña,
White Cup

Ron Paulson,
ORS Group

Alex Witcpalek,
Continuum 

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Thank you to our sponsors:

About our panelists:

Helen Piña

VP of Marketing, White Cup

Helen Piña joined White Cup in 2021 as the Vice President of Marketing. She has 15 years of marketing and technology industry experience and over 20 years of customer-centricity focus. Prior to joining White Cup, Helen was a marketing leader at PROS for nine years across digital marketing, customer marketing, marketing operations, brand, corporate marketing, content strategy and partner marketing functions.

Ron Paulson

Strategic Advisor, ORS Group

Ron Paulson advises executive leadership teams, investors and Boards of Directors of public and private companies on ecommerce, distribution and procurement strategies, commercial and sales growth, business development, general management, corporate social responsibility and philanthropy. He draws on 30-plus years of experience at W.W. Grainger Inc., holding several leadership positions including vice president of business development, regional branch service vice president, and president and general manager for Grainger FindMRO. He is a growth architect with a record of starting and scaling up businesses throughout his career. He has successfully launched service offerings and strategic partnerships in facilities, safety, industrial hygiene, technical repair, energy and lighting.

Alex Witcpalek

CEO & Founder, Continuum

Alex Witcpalek has dedicated the past 12+ years to pioneering technology solutions for distributors and manufacturers. Recognized in 2018 by Distribution Trends in their "40 under 40" list, he has been instrumental in spearheading digital transformation across the industry. His work has empowered thousands of organizations to implement strategies and processes that drive profitability. Today, as the CEO and Founder of Continuum, Alex is on a mission to transform the challenge of returns, warranties, and repairs processing within the complex reverse logistics supply chain. 

About our host:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group