Technology Leader Panel:
Unleashing the Power of Technology in Sales — Transform Your Strategy

June 19, 2024, 9 PT/12 ET

In today’s competitive distribution space, leveraging technology in sales is not just an option — it’s a necessity.

Join us on June 19 at 9 PT / 12 ET for a Technology Leader Panel: Unleashing the Power of Technology in Sales – Transform Your Strategy as industry leaders explore strategies and solutions that can transform your sales processes, including:  

  • Digital Transformation in Sales: Understand how ERP systems, ecommerce platforms and AI-powered tools can streamline operations, improve accuracy and drive sales growth. 
  • Optimizing Customer Experience: Learn how to leverage technology to offer personalized, responsive and seamless experiences that meet the changing expectations of your customers. 
  • Sales Process Automation: Discover how automating sales processes can reduce manual errors, increase productivity and allow your team to focus on sales initiatives. 
  • Analytics and Insights: Gain insights into how advanced analytics and data-driven strategies can inform decision-making, forecast trends and enhance sales performance. 
  • Real-World Applications: Hear success stories and case studies from companies that have successfully integrated these technologies into their sales strategies, driving significant performance and customer satisfaction improvements. 


Jacobi Zakrzewski

Jacobi Zakrzewski, Luminos Labs

Chris Van Ittersum, SupplyMover

Kristen Thom

Kristen Thom, White Cup

When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at

Thank you to our sponsors:

SupplyMover, white cup, Luminos Labs

About our panelists:

Jacobi Zakrzewski

VP, Business Architecture at Luminos Labs

Jacobi Zakrzewski is the VP, Business Architecture at Luminos Labs, a leading B2B Commerce systems integrator focused on practicality, collaboration, and risk mitigation. Jacobi enables businesses to select, adopt, and improve technology platforms to match up with the overarching organizational goals as it relates to Digital Commerce Experiences.  

Prior to Luminos Labs, Jacobi was the VP of IT at a large national electrical distributor in the US with responsibility over Digital Commerce, Application Development, Business Applications, Infrastructure, and Cybersecurity. He is able to turn an organization's strategic aspirations into operational reality by capitalizing on the appropriate technology, supported by the right people, using effective processes.   

Chris Van Ittersum

CEO, SupplyMover

Chris Van Ittersum, the CEO of SupplyMover, brings two decades of experience as a critical ally for SMB distributors navigating a landscape long challenged by poor innovation and technical advancement. SupplyMover powers sales teams from 2 to 2,000 in improving client relationships, increasing profit, and leveling the playing field with large national distributors.

Chris’s commitment extends beyond delivering superior software; he's a partner in growth, ensuring that every distributor is equipped to thrive in a competitive market. His vision and dedication have not only changed the operational capabilities of SMBs but have also reshaped their potential to succeed against difficult odds. 

Kristen Thom

VP of Product, White Cup

Kristen Thom is the Vice President of Product at White Cup. She joined White Cup, formerly Compass Sales Solutions, in 2013. With a customer-first commitment, Kristen has held roles across implementation, support, development, and customer success. She lives in Boise, Idaho with her husband, two dogs, and extended family.  

About our host:

Ian Heller

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.