Available now, on-demand:
True Omnichannel: Digital, Sales, Branches & Phones – Part 2
Distributors That Do It Right
True omnichannel isn’t just about offering multiple ways for customers to interact with your company – it’s about ensuring customers get the same experience and service regardless of the channel they use. Phone calls, sales calls, counter discussions, websites – every channel must offer consistent information or customers will get frustrated – and so will your team members.
In Part 2 of our exploration of True Omnichannel, we used real world examples from distributors who have figured out how to ensure customers get the same experience across channels.
Watch now to learn:
- How some distributors currently utilize technology and processes to make omnichannel come to life.
- How to build the right technology stack to deliver omnichannel experiences for your customers
- The expertise and training you need to build, manage, and differentiate with omnichannel capabilities
When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at distributionstrategy.com/privacy-policy.
Thank you to our sponsors:
Speakers
Jonathan Bein,
Ph.D.
Managing Partner
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications.
Ian G. Heller
Founder & Senior Partner
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.