True Omnichannel: Digital, Sales, Branches & Phones – Part 1
Best Practices in Omnichannel and Unified Commerce
Available on demand. Watch now >
In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy.
We identified, explored and explained best practices in omnichannel and what it means for various distributor business models, including sales and branch-driven, distribution center-based and pure digital.
Watch now, on-demand to learn how to:
- Harmonize customer experiences across channels
- Define omnichannel capability requirements by channel
- Integrate data and customer touchpoints to build new capabilities
- Use customer interaction and account data to provide superior insights to the distributor and provide greater relevance to buyers
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Thank you to our sponsors:
Speakers
Dean Mueller
Partner
Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.
Jonathan Bein,
Ph.D.
Managing Partner
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications.