The Secrets to Driving Growth in 2023

Wholesale Change:
The Secrets to Driving Growth in 2023, featuring Tony Harris of THINC B2B

Available now on-demand

About this event

Tony Harris, founder of THINC B2B, brought his energy and passion for growth to the Wholesale Change Show.  

He held nothing back in his conversation with hosts Ian Heller and Jonathan Bein on how and why distributors need to realign business intelligence, sales and marketing, finance and IT to drive growth in 2023. He’s a highly regarded CEO coach, senior executive mentor and thought leader.  

He’s also the author of “FADS Marketing: Food, Alcohol, Drugs, Sex and the New Marketing World Order.” His career includes providing executive counsel to some of the most recognized global brands. Harris also advises for private equity firms, investment firms, family offices, and venture capital entities, evaluating and preparing recommendations on the viability of potential acquisitions, divestitures and roll-ups. 

When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at

Thank you to our sponsor:

About our guest:

Tony Harris

Founder & CEO, ThincB2B

Tony Harris is the founder and CEO of THINC B2B, a transformational management advisory firm that helps business-to-business (B2B) companies achieve measurable and sustained long-term growth in the digital economy. Additionally, Harris serves on several Board of Directors for various companies, including the THINC B2B Community Foundation which supports life-long learning organizations that provides educational opportunities for disadvantaged youth in the United States.

About our hosts:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein,

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.