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The New BradyPLUS, featuring Chief Marketing Officer Ian Gresham
Available on-demand
BradyIFS + Envoy Solutions, a national distributor of janitorial-sanitation, foodservice disposables and industrial packaging products, just unveiled their new name: BradyPLUS. The new corporate identity follows the October 2023 merger of the two companies and is a step toward realizing the company’s priority of operating as one.
Get an inside view of the rebranded distributor’s story as we welcomed BradyPLUS Chief Marketing Officer Ian Gresham to the Wholesale Change show. His specialty in marketing, omnichannel strategy and corporate communications is critical in a time of transformation for the merged organization.
Hosts Ian Heller and Jonathan Bein talked with Gresham about:
- The power of the combined distributors and their member companies
- How BradyPLUS will leverage data to understand customers better
- Building a digital experience to enable more efficient buying
- How the distributor balances digital with in-person expertise and value-added services
Our Guest
Ian Gresham, BradyPLUS
Ian Gresham
Chief Marketing Officer, BradyPLUS
Ian Gresham is the Chief Marketing Officer and head of omnichannel for BradyPLUS, a leading national distributor and solution provider focused on JanSan, foodservice and industrial packaging. He is responsible for accelerating the company’s marketing strategy, brand recognition and omnichannel business nationwide.
Ian has led marketing efforts for multibillion-dollar B2B distribution companies, overseeing the development and execution of marketing, ecommerce and communication strategies. Most recently, Ian headed the corporate rebranding effort of BradyPLUS following a merger that included bringing together more than 60 legacy companies under one brand and one vision.
Before BradyPLUS, Ian worked on several well-known brands, including Sherwin-Williams, Minwax, Thompson’s WaterSeal, Craftsman and DeWALT. His expertise in marketing has proven invaluable in launching successful campaigns and driving growth for these brands.
Before entering the business world, Ian gained valuable leadership experience as a member of the U.S. Marine Corps, where he led teams on challenging assignments and earned the Presidential Service Badge while posted at Camp David, the presidential retreat. He holds a Harvard Business School MBA and a Bachelor of Science in Business and Marketing from the University of Maryland.
About our hosts:
Ian G. Heller
Founder & Senior Partner, Distribution Strategy Group
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.
Jonathan Bein, Ph.D.
Managing Partner, Distribution Strategy Group
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.