The Manufacturer-Distributor Relationship: Direct vs. Channel Strategy Considerations
When: October 6, 9 PT/12 ET
How do manufacturers determine their go-to-market strategy? What factors do they weigh and how do those factors change based on company size, industry or geographic footprint? Furthermore, a growing number of manufacturers are using ecommerce to sell directly to end customers. In recent surveys, they disclosed that it’s because many distributors still lack digital capabilities and a strong marketing acumen.
The rapid evolution of market dynamics in recent years demands that distributors seek a better understanding of the manufacturer mindset. In this episode of The Discerning Distributor, Alex Chausovsky and his guest will explore the factors that manufacturers consider when evaluating their go-to-market strategies – both direct and through various channels, including distribution.
Join us on Oct. 6, 2022, at 9 PT/12 ET for a live presentation – and come prepared to expand your horizons!