Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Mike DeCata

CEO, Lawson Products

Senior executive with a demonstrated record of success in domestic, multinational public and private companies. Extensive experience in business and strategy development, sales and marketing, finance, operations, logistics, productivity, labor negotations, supply chain and quality (Six Sigma). BS Mechanical Engineering (1979). Developed, planned and executed growth-based strategic initiatives that increased revenues and profits at multiple General Electric business units, W.W. Grainger, United Rentals, as President of the Chefs' Warehouse and the President & Chief Executive Officer of Lawson Products.