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The Future of e-Business in B2B

eBusiness in B2B markets will change significantly in the next several years due to a growing emphasis on improving and providing a more consistent customer experience (CX) across channels. 

Companies that focus strategically on the areas discussed in this whitepaper will come out ahead. They’ll be able to move more efficiently in response to change and grow revenue more quickly by applying a relentless focus to customer experience. 

Download this whitepaper to learn how to prepare your business for the next three to five years:

  • Key factors that affect the future of eBusiness
  • How and why simple vs. complex transactions tie into the future
  • How customer experience changes across channels in an omnichannel approach
  • Changes to how product data is used, which is foundational to serve customers


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About the Authors

Dean Mueller


Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.

Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.