Technology Leader Panel:
How Tech Elevates Customer Experience and Personalization


Business buyers appreciate it when suppliers make it easy to do business with them. Your customers want an efficient, relevant and productive experience. 

A great customer experience isn’t a nice-to-have. It’s a must. Research proves that there’s a correlation between how customers rate their supplier experiences and their likelihood of buying more – and more often. And that translates into increased profitability. 

Watch now to learn about the technology that can enable a better customer experience both offline and online. AI, machine learning, mobile platforms, ecommerce and more are transforming the landscape, making it easier than ever for distributors to add a personal touch to every interaction – no matter the channel. 

How will you create a real connection with your buyers in 2024 and beyond? This is a can’t-miss program for executives who are mapping out the next frontier in their digital journey.


Graham Smith

Graham Smith, Esker

Kerrie Jordan

Kerrie Jordan, Epicor

Alex Witcpalek

Alex Witcpalek, Continuum

Bryan Hjelm

Bryan Hjelm, Prokeep

When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at

Thank you to our sponsors:

esker, epicor, continuum, prokeep

About our panelists:

Graham Smith

Graham Smith

Business Development Manager, Esker

As part of the Esker’s Business Development team, Graham Smith partners with enterprise customer service and supply chain leaders to guide them in improving the customer experience. Graham is Esker’s resident subject matter expert on supply chain and customer service operations within the building materials industry, guiding companies in the industry through their operational excellence journey. 

Kerrie Jordan

Kerrie Jordan

Group Vice President, Product Management, Epicor

Kerrie Jordan is Group Vice President, Product Management at Epicor Software. In her role, Kerrie leads the strategic direction of Epicor’s cloud solutions to ensure they continue to deliver rapid time-to-value and sustainable growth for Epicor customers. She advocates for customer partnership, responsible innovation, and human-centered AI, so the entire Epicor ecosystem can thrive in a digital world. 

Based in Richmond, Virginia, Kerrie brings nearly two decades of experience in ERP, supply chain, eCommerce, cloud computing, and product development business solutions. She holds a Bachelor of Science in Commerce from Santa Clara University. 

Alex Witcpalek

CEO & Founder, Continuum

Alex Witcpalek has dedicated the past 12+ years to pioneering technology solutions for distributors and manufacturers. Recognized in 2018 by Distribution Trends in their "40 under 40" list, he has been instrumental in spearheading digital transformation across the industry. His work has empowered thousands of organizations to implement strategies and processes that drive profitability.

Today, as the CEO and Founder of Continuum, Alex is on a mission to transform the challenge of returns, warranties, and repairs processing within the complex reverse logistics supply chain. 

Bryan Hjelm - VP of Product, Prokeep

Bryan Hjelm

VP of Product, Prokeep

Bryan is the head of Product at Prokeep where he stays focused on building products and features that help our distribution customers build relationships and get work done.  He is an accomplished software executive with 20+ years of experience building, managing, scaling and delivering disruptive businesses and product experiences.  Originally from Cleveland, Ohio, Bryan lives Austin, TX and when not leading his team at Prokeep, he is a passionate girl dad, golfer and DIYer with constant improvement projects around the house.

About our host:

Jonathan Bein

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.