Distribution Strategy Group Webinar

2021 State of Manufacturer Sales Channels:
Suppliers’ Reliance on Distributors Decreases
When: October 6, 9 am PT / Noon ET

Manufacturers are planning to go direct more often over the next three to five years, leveraging channels such as marketplaces and their own ecommerce sites to reach customers. What does this mean for distributors, and how can they better position to become a valuable point in the supply chain for manufacturers?

Join us for a free webinar to get the latest research on manufacturers’ plans to reach the end-user, and how distributors fit into the picture.

Thank you to our sponsors:

sponsor logos: Zilliant, Conexiom, unilog and zoro.com


Dean Mueller


Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.

Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications. 

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.