The State of CRM in Distribution:
Best Practices in CRM – Now and in the Future
When used correctly, your CRM can enhance your sales effectiveness and enable customer-facing teams to be more proactive and knowledgeable.
To design a truly effective CRM toolset, distributors must consider each of five core processes:
In this whitepaper, Mike Marks of Indian River Consulting Group looks at the five core CRM processes in more depth and how to optimize them for your business.
Thank you to our sponsors:
About the Author:
Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. His narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural and healthcare.