The State of CRM in Distribution:
Best Practices in CRM – Now and in the Future
When used correctly, your CRM can enhance your sales effectiveness and enable customer-facing teams to be more proactive and knowledgeable.
To design a truly effective CRM toolset, distributors must consider each of five core processes:
In this whitepaper, Mike Marks of Indian River Consulting Group looks at the five core CRM processes in more depth and how to optimize them for your business.
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About the Author:
Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. His narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural and healthcare.