Supply Chain Outlook:
Counteracting the Bullwhip Effect

Supply Chain Outlook: Counteracting the Bullwhip Effect

The supply chain continues to be stretched – and likely will be into 2023 – testing the patience of distributors and their customers as they respond to growing demand. Distributors need a plan to manage supply chain disruptions. They must take action to ensure they can sustain and even scale operations as the economy recovers. 

We asked distributors about their strategies to mitigate the impacts of supply chain uncertainty. We shared what’s working in this report, as well our expertise on building resiliency in your supply chain. 

Download this report to learn:

  • How to measure the risk of disruption within your business
  • How to plan based on the most likely scenarios for your business
  • How to manage and recover from disruption

When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at

Thank you to our sponsor:

sponsor logos: Esker

About the Author:

G. 'Ravi' Ravishankar

G. 'Ravi’ Ravishankar is a faculty member at the Strategy, Entrepreneurship and Operations Division at the Leeds School of Business. He is a veteran of supply chain, lean transformation, implementing product innovation strategies and technology transfer from national laboratories.

His career has spanned a wide range of operating roles from president, CFO to engineering manager and director of innovation. He has worked in four continents on lean manufacturing, supply chain, logistics, product development, factory start-up, and business strategy. His industry experience includes, semiconductors, machinery, medical devices, food and beverage, chemicals, consulting and not-for-profit organizations.