ROI Considerations 
for B2B eCommerce

ROI Considerations  for B2B eCommerce

Calculating the return on investment (ROI) of a distributor ecommerce site can be daunting.  

Forrester estimates the B2B ecommerce market to be $3 trillion by 2027 – that opportunity will continue to grow.  

More distributors are embracing that opportunity. While there are significant differences between sectors for adoption and maturity, our data shows that even for distributors in low maturity and adoption sectors, digitally engaging is crucial for overall revenue.  

In this free report, we explore: 

  • Different ways to think about the ROI of a distributor website
  • Trends affecting the B2B ecommerce opportunity
  • A more inclusive way to think about ROI calculations
  • How having robust website capabilities such as shopping, buying and account management can result in dramatic differences for customers that are digitally engaged versus those customers that are not digitally engaged 

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About the Author:

Dean Mueller


Dean has more than 30 years of experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.