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The Value of Product Data:

Is Your Product Data Making You Money or Costing You Sales?

The No. 1 barrier to ecommerce success for distributors is product data.

To compete in the age of Amazon and Walmart, your product data must be both optimized to be found in search engines and enriched so that customers can find the product that fits their needs.

Download this whitepaper to learn:

  • Why distributors underinvest in product data
  • The challenges with product data
  • Best practices in product data
  • Why product data is an asset
  • How to gauge ROI on product data

Thank you to our sponsors:

Magnitude an Insight Software Company

About the Authors

Dawn Zassick

Vice President, Customer Solutions, Magnitude Software, Inc.

Dawn Zassick is Vice President of Customer Solutions at Magnitude Software, a company focused on enabling the data-driven enterprise by transforming data into continuous intelligence and competitive advantage. Dawn leads Magnitude’s product information management practice, focusing on helping companies achieve maximum return on their product data investments with Agility PIM.  Dawn has spent the past 20 years leading initiatives that leveraged product information management to harness operational efficiency, improve marketing effectiveness and drive digital transformation. Dawn’s career has focused on distributors specializing in MROP, construction supplies, electrical products, safety and PPE, and aftermarket parts. In 2016, Dawn’s efforts at driving digital transformation resulted in a Ventana Research Leadership Award for Overall Operational Innovation. 

 

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.