The Value of Product Data: Is Your Product Data Making You Money or Costing You Sales?
The No. 1 barrier to ecommerce success for distributors is product data.
To compete in the age of Amazon and Walmart, your product data must be both optimized to be found in search engines and enriched so that customers can find the product that fits their needs.
Download this whitepaper to learn:
- Why distributors underinvest in product data
- The challenges with product data
- Best practices in product data
- Why product data is an asset
- How to gauge ROI on product data
When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at distributionstrategy.com/privacy-policy.
Thank you to our sponsors:
About the Authors
Dawn Zassick
Vice President, Customer Solutions, Magnitude Software, Inc.
Dawn Zassick is Vice President of Customer Solutions at Magnitude Software, a company focused on enabling the data-driven enterprise by transforming data into continuous intelligence and competitive advantage. Dawn leads Magnitude’s product information management practice, focusing on helping companies achieve maximum return on their product data investments with Agility PIM. Dawn has spent the past 20 years leading initiatives that leveraged product information management to harness operational efficiency, improve marketing effectiveness and drive digital transformation. Dawn’s career has focused on distributors specializing in MROP, construction supplies, electrical products, safety and PPE, and aftermarket parts. In 2016, Dawn’s efforts at driving digital transformation resulted in a Ventana Research Leadership Award for Overall Operational Innovation.
Ian G. Heller
Founder & Senior Partner
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.