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Customers Want a Better Experience. Enter: Unified Commerce

B2B buyers expect a supplier to provide the same experience regardless of how and where they interact. That means that all information must be consistent and real-time regardless of if a customer calls a supplier by phone, visits a store/branch, or goes online.

To do this, distributors need unified commerce.

Download this free whitepaper to learn what unified commerce is and its benefits for distributors.

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About the Author

Dean Mueller


Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.