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2024 State of AI

AI technology is moving at an astounding pace, yet practical, scalable solutions remain elusive to distributors. Still, distributors can and are already gaining an edge with early AI-enabled capabilities.  

They are also looking into applications in supply chain and warehouse, finance, HR, sales, marketing and customer service that will be available within the next 12-24 months. 

These applications promise to deliver not just greater efficiency, but also greater effectiveness for distributors.  

Download this report to get the results of our exclusive survey of distributors about how they’re leveraging AI today in their businesses. We also share how distributors plan to use AI in 2024 and beyond to improve productivity, quality and profitability in their organizations.


Brooks Hamilton

Jonathan Bein, Ph.D.
Distribution Strategy Group

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Thank you to our sponsors:

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About the author:

Jonathan Bein

Jonathan Bein, Ph.D.

Co-Founder and Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications. Bein has been CEO of several companies.