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2023 State of eCommerce in Distribution
Getting More from Your
eCommerce Investment

Have distributors continued to adopt ecommerce at a rapid pace? How are they integrating digital channels into their go-to-market approach?

Find out when you download our exclusive 13th annual State of eCommerce in Distribution report, a leading benchmark in the industry for adoption and drivers of ecommerce.

With this report you’ll learn:

  • The proportion of sales from digital channels across multiple distribution verticals
  • Evolving expectations from distribution customers
  • What distributors need to meet customer demands
  • How distributors are getting, managing and maintaining product data
  • How digital capabilities are supporting performance of other channels


Dean Mueller, DSG

Dean Mueller, DSG

Jonathan Bein Ph.D., DSG

Jonathan Bein, Ph.D., DSG

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Thank you to our sponsors:

epicor, nautical, epacube logos

About the authors:

Dean Mueller

Partner, Distribution Strategy Group

Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.



Jonathan Bein,

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.