R E P O R T
2023 State of eCommerce in Distribution
Getting More from Your
eCommerce Investment
Have distributors continued to adopt ecommerce at a rapid pace? How are they integrating digital channels into their go-to-market approach?
Find out when you download our exclusive 13th annual State of eCommerce in Distribution report, a leading benchmark in the industry for adoption and drivers of ecommerce.
With this report you’ll learn:
- The proportion of sales from digital channels across multiple distribution verticals
- Evolving expectations from distribution customers
- What distributors need to meet customer demands
- How distributors are getting, managing and maintaining product data
- How digital capabilities are supporting performance of other channels
Authors
Dean Mueller, DSG
Jonathan Bein, Ph.D., DSG
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Thank you to our sponsors:
About the authors:
Dean Mueller
Partner, Distribution Strategy Group
Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.
Jonathan Bein,
Ph.D.
Managing Partner, Distribution Strategy Group
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.