Free Download:
2022 State of eCommerce in Distribution, Part 1:
Distributors' Digital Revolution
Have distributors continued to adopt ecommerce at a rapid pace? How are they integrating digital channels into their go-to-market approach?
Find out in the first of two reports featuring the results of our exclusive 12th-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of ecommerce.
In this report you'll learn:
- The proportion of sales from digital channels across multiple distribution verticals
- Evolving expectations from distribution customers
- What distributors need to meet customer demands
- How digital capabilities are supporting performance of other channels
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Authors:
Dean Mueller
Partner
Dean has more than 30 years of experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.
Jonathan Bein,
Ph.D.
Managing Partner
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications.