Technology Leader Panel:
Navigating the Digital Customer Experience Frontier in Wholesale Distribution 

Available on-demand

In today's rapidly evolving digital landscape, the distribution industry stands at a pivotal juncture. With shifting customer expectations and the integration of advanced technologies, there's a pressing need for distributors to optimize their digital platforms and amplify customer experience. But how do you ensure your business is poised to leverage these advancements effectively?

Watch on-demand as we deep dive into the world of Customer Experience (CX) and Digital Experience Platforms (DXP). Seasoned technologists with hands-on experience across distribution channels will unpack the challenges, strategies and innovations shaping the future of wholesale distribution.

Here's what you can expect:

  • Real-World Insights: Case studies and stories of digital transformations that redefined customer engagement for distributors. 
  • Technological Breakdown: Explore the latest in AI, machine learning, mobile platforms and more, all contextualized for the distribution sector. 
  • Strategic Roadmaps: From integrating legacy systems to anticipating trends, get a blueprint for your digital journey. 

For distribution executives committed to staying ahead of the customer experience curve, this discussion is a can’t-miss event. Reserve your spot and shape the digital destiny of your distribution enterprise.


Alex Timlin

Alex Timlin, SAP

Jason Hein

Jason Hein, Bloomreach

Dave Bent, ECI Software Solutions

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Thank you to our sponsors:

SAP, bloomreach, eci, cxrx

About our panelists:

Alex Timlin

Alex Timlin

Chief Customer Experience & CRM Advisor, Customer Success, SAP

Alex is the Chief Customer Experience & CRM Advisor for the Customer Success area of SAP, where he’s responsible for making sure SAP is adapting its Go-To Market strategy based upon the needs of customers and partners across regions and driving CX adoption in the SAP customer base. He is an entrepreneurial Executive specializing in Go-To-Market, Product Marketing and Product Leadership with 15+ years’ experience across multiple industries for fast-growing SaaS businesses.

A regular industry speaker on Customer Experience and Founding Council Member of the UK Data and Marketing Associations Customer Engagement Committee, Alex is active in working with brands, agencies, technology vendors and educational institutions in evangelizing how companies can drive predictable, profitable business outcomes through more personalized customer experiences for their customers.

Jason Hein

Jason Hein

Principal B2B Visionary, Bloomreach

Jason Hein is a leading digital strategist and innovator for B2B businesses, with over 25 years of experience collaborating with companies of all sizes — from the Fortune 50 to family-owned independents — to build their online businesses. At Bloomreach, Jason combines his direct experience managing a variety of industrial product categories (from abrasives to z-bar hangers) with leading technologies and innovative new strategies to help manufacturers and distributors differentiate their digital business, build customer trust and grow revenue online. 

David Bent

Dave Bent

SVP of Operations, Distribution Division, ECI Software Solutions

Dave Bent is the current SVP of Operations within the Distribution Division of ECI Software Solutions.

He has played a key role in the development and success of EvolutionX, ECI's industry-leading B2B ecommerce platform. 

Dave's career has spanned over four decades, including executive leadership roles at Essendent, Ford, and ES Tech Group.

He resides in Scottsdale, AZ where he enjoys playing golf, watching F1, and spending time with his golden doodle named Lewis.

About our host:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.