Distribution Leader Panel -
Mastering Digital Transformation: Insights from Industry Leaders

July 17, 2024, 9 PT/12 ET

Join our upcoming Distribution Leader Panel Technology Strategies for Distributors, July 17 at 9 PT/12 ET, and learn from rock star experts who will help you understand how to use technologies to win:  

  • Carrie G. Busbee, CIO at Core & Main, brings extensive experience driving technology initiatives in distribution. 
  • Darren Taylor, former SVP of Digital and Marketing at FleetPride and former CMO at MORSCO, contributes leadership expertise in B2B commerce and digital marketing.  
  • John Pehler, an accomplished digital strategist, has held senior roles at Grainger, Rexel as Chief Digital Officer and Caterpillar as the Global Head of Digital Customer Engagement. 

Listen in and ask questions as the group discusses topics like: 

  • eCommerce excellence: Refine your platform to drive sales and improve your customer experience 
  • Crafting personalized customer experiences 
  • Data-driven decisions: Leverage analytics for informed strategic planning and execution 
  • Navigating digital transformation, from challenges in operations to improving customer experiences 
  • Mobile technology solutions: Leveraging mobile applications and devices to empower sales teams, field technicians, and customers 

Don’t miss this chance to learn proven strategies and real-world examples to help move your business forward! Secure your spot now and take your technology advantage to the next level. 


Carrie Busbee

Carrie Busbee
Core & Main

Darren Taylor

Darren Taylor

John Pehler

John Pehler
Rexel USA

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Thank you to our sponsor:

About our panelists:

Carrie Busbee

Carrie Busbee

Chief Information Officer, Core & Main

Carrie Busbee is CIO of Core & Main, a distributor of waterworks and fire protection infrastructure products in the U.S. As information technology leader, Busbee clears the path for the use of technology as a strategic enabler for the company and its customers. Before Core & Main, Busbee served in various roles at HD Supply, including director of enterprise applications where she led the enterprise ecommerce team, and as director of data and analytics for the facilities maintenance (FM) business unit. Under her leadership, FM developed and executed a data strategy to create a data-driven culture and support a consumer-focused ecommerce experience.  

Darren Taylor

Darren Taylor

Former SVP, Marketing & Digital, FleetPride

Darren Taylor is the former SVP, Marketing and Digital, for FleetPride. He is a senior executive with a rare combination of Global 500 strategy formulation skills, Fortune 500 operational experience and a track record for driving commercial growth through digital innovation in both entrepreneurial and large corporate environments. Taylor also served as the Chief Marketing Officer at MORSCO, a $1B+ holding company of B2B and luxury consumer brands. Previously, he led the ecommerce strategy and execution at one of the U.S.’s top 15 internet retailers and started an entertainment dotcom that was namedone of Midwest’s top 75 high tech firms” by i-Street magazine.  

John Pehler

Former Chief Digital Officer, Rexel USA

John is a strategic advisor to executive teams, bringing more than 30 years of experience spearheading organizational change in highly complex, matrixed organizations. He has succeeded in architecting and operationalizing business strategies, establishing digital priorities and roadmaps, developing organizational structures and operating models, and implementing frameworks and processes around customer experience, digital integration and deployment, data analytics, design-thinking, agile methodologies and more. 

His focus areas are digital strategy and business transformation, ecommerce and marketing technology, end-user experiences, data management and analytics, organizational structures and operating models, and information technology governance models to enable enterprise value creation. He works to ensure that the essential functions of the digital portfolio are planned, managed and governed in a consistent, transparent and 
disciplined manner. 

John’s most recent role was as Chief Digital Officer for Rexel USA, a $7 billion business comprising multiple go-to-market brands. Prior to that role, John developed organizations and operating models that drove digital and business transformations at Caterpillar and W.W. Grainger. 

John holds an M.B.A. in Finance from the University of Notre Dame. 

About our host:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.