Technology Leader Panel:
Marketplace Tools and Strategies

Available on-demand

The breathtaking growth of marketplaces brings opportunities and threats to distributors.

Whether you plan to sell on marketplaces, build your own or simply expand your assortment on your own website, you must understand the available technologies to craft your strategy. Additionally, you need to gather and organize product data effectively so you provide a compelling offering to customers and prospects.

Watch on-demand as we host a panel of experts who can help you understand: 

  • How to participate and win on a third-party marketplace 
  • Options to expand the assortment on your own website 
  • Building your own marketplace: options and best practices 
  • Setting up your tech stack and product data capabilities to be ready for marketplaces 


Ryan Lee

Ryan Lee, Nautical

Tracy Buelow

Tracy Buelow, Zoro

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Thank you to our sponsors:


About our panelists:

Ryan Lee

Ryan Lee

Founder & CEO, Nautical Commerce

Ryan Lee is the Founder & CEO of Nautical Commerce, the B2B commerce platform. Ryan has an extensive background in commerce, fintech and logistics. Before founding Nautical, he launched Apple Pay internationally, served as an exec at Visa, and led product at Turvo and a fintech startup. Ryan is skilled at developing and driving a full-stack cloud technology vision and strategy to increase revenues, grow the client base, and achieve efficiencies in a results-oriented way. His company, Nautical, enables companies to undergo digital transformations using its multi-vendor technology. 

Tracy Buelow

Tracy Buelow

Vice President of Category Management, Zoro

With more than 25 years of experience in sales and marketing, Tracy Buelow brings a wealth of knowledge to her role as the VP of Category Management at Zoro. In her role, Tracy and her team develop collaborative partnerships with Zoro’s valued distributors, manufacturers, and suppliers to grow endless product assortment and accelerate profitability for both Zoro and its partners.

Before joining Zoro in 2019, Tracy held sales leadership positions and
successive roles in marketing at Kimberly-Clark for well-known consumer brands including Kleenex®, Poise®, and Viva®. She has extensive experience in both the B2B and B2C sectors, having also held sales and marketing roles at Taleo and Manpower.

Tracy received her BBA in International Business from the University of Wisconsin-Whitewater, where she also earned her MBA in Marketing. She resides in Hortonville, WI, with her husband and has two college-aged sons. Tracy and her family are huge fans of Wisconsin sports teams.

About our host:


Dakotah Kirchenwitz

Director of Business Development, Distribution Strategy Group

Dakotah is focused on ensuring the creation of engaging and useful content for Distribution Strategy Group’s distributor audience and optimizing results for DSG’s partners. Starting his career as a warehouse worker, Kirchenwitz has eight years of sales and marketing experience in the construction and distribution industries. He worked up to warehouse management and then moved into a customer-facing sales role.