Vice President of Category Management, Zoro
With more than 25 years of experience in sales and marketing, Tracy Buelow brings a wealth of knowledge to her role as the VP of Category Management at Zoro. In her role, Tracy and her team develop collaborative partnerships with Zoro’s valued distributors, manufacturers, and suppliers to grow endless product assortment and accelerate profitability for both Zoro and its partners.
Before joining Zoro in 2019, Tracy held sales leadership positions and
successive roles in marketing at Kimberly-Clark for well-known consumer brands including Kleenex®, Poise®, and Viva®. She has extensive experience in both the B2B and B2C sectors, having also held sales and marketing roles at Taleo and Manpower.
Tracy received her BBA in International Business from the University of Wisconsin-Whitewater, where she also earned her MBA in Marketing. She resides in Hortonville, WI, with her husband and has two college-aged sons. Tracy and her family are huge fans of Wisconsin sports teams.