Marketplace Strategy for Distributors   

Available on-demand

Distributors need to develop strategies for broadening the assortments they offer customers beyond what they stock. The old days of a website = one company’s inventory are fading.  

But the choices aren’t as simple as whether to sell on existing marketplaces or build your own. There are options in between – including drop-shipping from your suppliers to creating partnerships with distributors selling adjacent products and more.  

In this webinar, Ian Heller and Jonathan Bein will set out a model for thinking about marketplace strategies in ways you’ve probably never considered. They’ll describe a variety of options you should consider to expand your offering so you aren’t stuck in the past as websites that sell just one company’s goods fall out of favor.  

Watch now to hear how distributors can compete in a landscape where marketplaces are quickly taking share.  

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Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.