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Keeping Customers Coming Back for More:
Marco Rubber Triples Sales in 2 Years
Available on-demand
Watch on-demand as we’re joined by Marty Daley, CEO of Marco Rubber. In two years, Marty’s team has tripled the size of the business – organically and through acquisitions. Whether it’s a $400 seal for a critical application or a tri clamp gasket a customer needs quickly, Marco Rubber offers the kind of service that brings in new customers and keeps existing accounts coming back.
“Technology is woven into our DNA,” Daley notes. “Not just the front end, which is a source of technical information for serious buyers and engineers. We also aggregate supplier data, have an automated quoting tool for our internal team, interactive toolkits for customers and business intelligence tools to measure what we manage across all departments.”
While Marco offers great digital capabilities, they’ll take the order how the customer wants to place it and work closely with customers on specific applications. Business development managers perform a sales engineer role, and a group of technical sales consultants service thousands of customers all over the world.
After working for companies like Wesco, Sonepar, Interline Brands and True Value, Marty was ready to drive rapid growth in a smaller company by leveraging leading-edge technology in a technical business. He found that opportunity at Marco Rubber and he’s making the most of it.
“All customers should be treated special, just not necessarily the same…” -Marty Daley, CEO, Marco Rubber
Our Guest
Martin Daley,
Marco Rubber
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About our guest:
Martin Daley
Marty Daley is the President and CEO of Marco Rubber and Plastics. Marco is an asset light, technology enabled, virtual manufacturer of technical rubber products and parts servicing thousands of customers all over the world.
Marty grew up on a 4th generation dairy farm in Michigan and Graduated from Olivet College in 1995. In college Marty played varsity soccer and met his wife, Keely. Together they have five amazing kids ranging in age from 12 to 22 (Anna, Emma, Julia, Nick and Katie). Marty has dedicated his career to the industrial distribution space and is a self-proclaimed Family Man!
Growing up on a dairy farm, in a big family, brought early lessons in grit, trust, business, honesty and hard work. After college Marty went to work in the distribution field for Morrell Group, headquartered in Auburn Hills, MI. Over the next 25 years his career would include leadership roles within some of the best-run companies in the industry such as Interline Brands, Wesco, Sonepar and True Value Hardware. His career has taken him and his family on an amazing journey across six states having lived in Michigan, Florida, Illinois, Iowa, Wisconsin and now in Charlotte, North Carolina. Marty joined Marco as CEO in August of 2020.
About our host:
Jonathan Bein, Ph.D.
Managing Partner, Distribution Strategy Group
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.