How Zoro Succeeds by Helping Distributors Succeed
An Interview with Zoro President Sandy Mattinson 

July 10, 2024, 9 PT/12 ET

Join us July 10 at 9 PT/12 ET when we welcome Zoro President Sandy Mattinson to the Wholesale Change show.  

Zoro is an ecommerce platform that helps businesses thrive by offering an endless assortment of products for every business need. Launched in 2011, the Grainger subsidiary has grown rapidly to over 600 team members and over $1 billion in annual revenues.  

Sandy joined Zoro in 2019 as the company’s first female vice president and established its business development, category management and digital merchandising capabilities, which were instrumental in expanding Zoro’s assortment to more than 13 million products.  

Sandy continues to invest in the culture that has seen Zoro recognized repeatedly as a great place to work.  

“My ‘North Star’ is helping people in businesses thrive,” she says. “Our business customers, our distributor partners and our team members. That’s how Zoro thrives, too.” 

In this conversation, we’ll explore the company’s value proposition and how Sandy is helping build on its success by investing in the success of other distributors.

Our Guest

Sandy Mattinson

Sandy Mattinson, Zoro

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About our guest:

Sandy Mattinson

President, Zoro

Sandy Mattinson is President of Zoro, an ecommerce platform helping businesses thrive by offering an endless assortment of every product for every business need. Launched in 2011, the company has grown rapidly to over 600 team members and over $1 billion in annual revenues.  

Sandy joined Zoro in 2019 as its first female vice president and has taken on roles of increasing responsibility across the company, including serving as the Chief Merchandising Officer. In that role, she provided strategic and operational leadership across Zoro’s business development, category management, product information, pricing and digital merchandising teams. She has been instrumental to Zoro’s success, expanding its assortment to over 13 million products. 

In 2023, she took on the role of President and continues to position the company as a leading innovator within the wholesale distribution industry. Under her leadership, the Zoro team continues to embrace the values that have contributed to their success while building new capabilities for Zoro’s future.  

Before joining Zoro, Sandy held leadership roles in strategy, merchandising and marketing with Bain & Company and leading consumer and retail businesses, including The Clorox Company, Victoria’s Secret and Bath & Body Works. Sandy holds a bachelor’s in business administration from the University of California, Berkeley, and an MBA from Stanford University Graduate School of Business. She was selected as an International Women’s Forum Leadership Fellow in 2021. 

About our hosts:

Ian Heller

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Ian Heller

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.