Al Bates has worked in distribution for more than 30 years. For the first portion of his career, he ran The Profit Planning Group, the largest benchmarking business in distribution, which was benchmarking nearly 2,000 companies a year through associations and buying groups. After selling the business, Bates started a think tank called The Distribution Performance Project. He and his colleagues analyze what causes some distributors to succeed and others to stagnate.
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications.