How Great Distributors Use Marketing to Dominate

How Great Distributors Use Marketing to Dominate 

Distributors’ marketers have a problem.  

Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort.  

For example, product promotions succeed due to the efforts of marketing, sales, customer service and the ecommerce department – not to mention price discounts negotiated by merchants or category managers.  

How can you calculate how much to spend on marketing or measure the ROI in an environment where everyone is pitching in to make campaigns successful?  

Our Chief Strategy Officer Ian Heller has served as the senior marketing executive for four major publicly held distributors. He’s learned not only how to make marketing effective in a distribution company, but also how to set the optimal budget and measure the ROI of what you spend.  

Stop setting marketing objectives and evaluating results based on product sales. There’s a better way that your company will embrace. And it will revolutionize how you think about what marketing is supposed to accomplish and how you can tell if you succeed.  

Join us on June 29 at 9am PT / 12pm ET.

Thank you to our sponsors:

HMI/Conexiom

Speakers

Jonathan Bein,
Ph.D.

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications.

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.