great culture

Wholesale Change:
How Great Culture & Customer Experience Drove Rapid Growth for COE Distributing, feat. J.D. Ewing, CEO 

February 22, 2023, 9PT/12ET


About this event

Join us on the next Wholesale Change episode on Feb. 22 at 9 PT/12 ET when we’re joined by the CEO of COE Distributing, J.D. Ewing. J.D. grew the company to $100M+ in 13 years by building a company that creates terrific customer experiences. Most of this growth has been organic. 

J.D. describes COE’s culture as “inclusive, open door, good at listening and gathering feedback from across the organization,” and “adept at implementing ideas and suggestions in real time.” 

COE Distributing is a great success story among distributors. Make sure you sign up to join us live (bring your questions) or access the recording. You can also find Wholesale Change on popular podcast sites.  


When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at distributionstrategy.com/privacy-policy

About our guest:

J.D. Ewing

Chairman & CEO, COE Distributing

J.D. Ewing is the Chairman & CEO of COE Distributing, a national office furnishings distributor and manufacturer with a passion for creating inspiring work environments. Based in southwestern Pennsylvania, outside of Pittsburgh, PA, COE sources high-quality office furniture with forward-thinking, well-planned designs from around the globe.  

COE Distributing is one of the largest distributors of office furnishings in the United States with more than 100 employees. 

About our hosts:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein,
Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.