How Distributors Should Modernize Their eCommerce 

Available on-demand

A growing number of distributors realize that their ecommerce systems need to be designed to provide value to customers that goes far beyond online transactions. A good ecommerce system will allow distributors to:

  • Manage quotes 
  • Provide multi-tiered pricing 
  • Offer detailed product data 
  • Allow customers to access their own account information 
  • Support multiple PO numbers 
  • Ensure secure management of data and payment info 
  • Give customers seamless mobile access 
  • Integrate easily with systems like ERPs, BI, PIMs, etc. 
  • Offer faceted navigation, product comparisons, recently viewed items and more 
  • Show real-time product availability 
  • Integrate with punchout 
  • Support multi-tier approval processes 
  • And much, much more 

A great ecommerce system removes friction for customers across all steps in the shopping and buying process. For example, many customers do not (and cannot) buy via a shopping cart because they must follow a purchasing process that ends with them sending emails with POs attached to the distributor. The distributor’s website is often essential in this process but it gets no attribution since the order came through another channel. This has led to incorrect ROI calculations that have failed to support the proper investments in digital capabilities. As a result, there’s a growing gap between what customers expect from websites and what distributors offer.

Watch this tech leader panel discussion on-demand as experts from leading technology providers will leverage their experience working with hundreds of distributors to discuss and explain these capabilities in detail. They’ll identify the tools you need to meet customer requirements – now and in the future. 


Kristen Thom

Kristen Thom, White Cup

Dave Bent

Dave Bent, ECI Software Solutions

Pratik Chakraborty, Blue Meteor

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Thank you to our sponsors:

white cup, ECI EvolutionX, Bluemeteor, Customer Experience RX

About our panelists:

Ryan Lee

Kristen Thom

Kristen Thom began her career at White Cup in 2013 and is now the Director of Product Management. With a customer-first commitment, Kristen has held roles across implementation, support, development and customer success. She has almost 10 years of experience in the office technology space and nearly five years of experience in the distribution industry. 

Dave Bent

Dave Bent

Dave Bent is the current SVP of Operations within the Distribution Division of ECI Software Solutions. He has played a key role in the development and success of EvolutionX, ECI's industry leading B2B ecommerce platform. Dave's career has spanned over four decades, including executive leadership roles at Essendent, Ford and ES Tech Group.

Dave resides in Scottsdale, AZ where he enjoys playing golf, watching F1 and spending time with his golden doodle named Lewis.

Pratik Chakraborty

Pratik Chakraborty

Pratik Chakraborty is the Chief Technology Officer at Blue Meteor, a software-as-a-service provider company helping manufacturers and distributors/retailers solve their product content related problems. Pratik has been instrumental in the creation of Blue Meteor’s Product Content Cloud platform and its suite of products from its inception. Prior to this role, he has built and brought to market revolutionary software products solving complex business problems in other industry domains such as healthcare finance and population management, restaurant operations, business finance and manufacturing. Over the past 25 years, he has held leadership roles in Valence Health (now Evolent), The Advisory Board company, Trizetto, GE Capital and Tata Engineering.

Pratik is from Aurora, IL, a suburb of Chicago. He is an avid follower of football, soccer and cricket, along with being an active Bridge player and co-founder of an amateur theater group.

About our host:

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.