Global B2B Marketing Partnerships Lead, Signify
Ignacio Bruyel is Signify’s Global B2B Marketing Partnerships Lead, working closely with international distributors and supporting Signify local organizations. As part of Signify’s Global Brand & Marketing team, Ignacio leads the Signify Digital Marketing Partner Program. This program includes marketing services for professional distributors to increase Signify product awareness and sales. These marketing services include product data syndication using ETIM classification, ecommerce analytics, buy online buttons, and marketing campaign guidelines and toolkits.
Throughout his career, Ignacio has progressively assumed greater international responsibilities in digital marketing strategy and integrated activation, always with a customer-centric and pragmatic approach.
Before Signify, Ignacio worked in marketing teams across different countries and holds a marketing master’s from ESIC Business School (Madrid, Spain).