Technology Leader Panel:
How AI is Redefining Sales and Marketing

Available on-demand

In a world where customer experience is king, AI is transforming sales and marketing operations for distributors. Distributors can use AI to better understand their customers, streamline processes and drive revenue growth. 

Opportunities are vast for applying AI in sales and marketing, including: 

  • Predictive analytics for customer behavior 
  • Personalization  
  • Lead qualification 
  • Automation for administrative tasks 
  • Support from chatbots and virtual assistants  
  • Optimizing content 
  • Dynamic pricing 
  • Forecasting capabilities 

Distributors also need to integrate the right technologies into their arsenal to take full advantage of these opportunities. Where should they start?  

With extensive backgrounds in technology, marketing, sales and ecommerce, our panelists are well-positioned to share how AI can optimize and improve the effectiveness of their sales and marketing efforts. Watch now on-demand. 


Chris Bauserman

Chris Bauserman, Conexiom

Chris Van Ittersum

Chris Van Ittersum, SupplyMover

Jacobi Zakrzewski

Jacobi Zakrzewski, Luminos Labs

Sandeep Anand

Sandeep Anand, Infor

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Thank you to our sponsors:

About our panelists:

Chris Bauserman

Chris Bauserman

CMO, Conexiom

As CMO, Chris is passionate about scaling Conexiom’s growth engine and showcasing the amazing business results achieved by our customers. Chris has successfully delivered rapid growth for leading B2B software firms over the past 20 years, focusing on offerings that drive tangible ROI and improve customer experience.  

Prior to Conexiom, he led marketing for CommerceIQ and NICE CXone (inContact), and also held leadership roles at Rackspace, SailPoint, and IBM. Chris holds a B.S. in Engineering from the University of Michigan and an MBA from the MIT Sloan School of Management. 

Chris Van Ittersum

Chris Van Ittersum

CEO, SupplyMover

Chris Van Ittersum, the CEO of SupplyMover, brings two decades of experience as a critical ally for SMB distributors navigating a landscape long challenged by poor innovation and technical advancement. SupplyMover powers sales teams from 2 to 2,000 in improving client relationships, increasing profit, and leveling the playing field with large national distributors.

Chris’s commitment extends beyond delivering superior software; he's a partner in growth, ensuring that every distributor is equipped to thrive in a competitive market. His vision and dedication have not only changed the operational capabilities of SMBs but have also reshaped their potential to succeed against difficult odds. 

Jacobi Zakrzewski

VP, Technology Strategy & Solutions at Luminos Labs

Jacobi Zakrzewski is the VP, Technology Strategy & Solutions at Luminos Labs, a leading B2B Commerce systems integrator focused on practicality, collaboration, and risk mitigation. Jacobi enables businesses to select, adopt, and improve technology platforms to match up with the overarching organizational goals as it relates to Digital Commerce Experiences.  

Prior to Luminos Labs, Jacobi was the VP of IT at a large national electrical distributor in the US with responsibility over Digital Commerce, Application Development, Business Applications, Infrastructure, and Cybersecurity. He is able to turn an organization's strategic aspirations into operational reality by capitalizing on the appropriate technology, supported by the right people, using effective processes.   

Sandeep Anand

Head of AI/ML Solutions, Infor

Sandeep Anand is the head of AI/ML solutions at Infor. With over 15 years of experience, Sandeep has dedicated his career to harnessing the power of artificial intelligence to foster accelerated business innovation. His extensive background is marked by his strategic use of AI and ML to enhance supply chain operations and increase customer basket share leveraging the power of data driven decision making. 

About our host:

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.