global industrial

Wholesale Change:
Global Industrial’s Outlook on Merchandising 

Available on-demand


About this event

In this episode of Wholesale Change when our guest was Alex Tomey, the Senior Vice President of Merchandising for Global Industrial Company.  

Global Industrial is a billion-dollar value-added industrial distributor. Global Industrial offers customers more than a million products — from material handling to packaging and supplies — including its own proprietary brands. Alex was previously the Co-Chief Merchandising Officer at Petco. Before that, he served as Senior Vice President and GMM of Merchandising at DICK'S Sporting Goods and has held merchandising leadership positions at major retailers including Kohl's and Walmart. 

We asked Alex about his transition from retail to B2B, how he developed merchandising strategies for industrial and commercial customers, and the role of value-added services in differentiating Global Industrial from competitors. 


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About our guest:

Alex Tomey

Senior VP & CMO, Global Industrial

Alex joined Global Industrial in 2021 as Senior Vice President and Chief Merchandising Officer. He recently served as Co-Chief Merchandising Officer at Petco and prior to that as Senior Vice President, GMM of Merchandising at DICK'S Sporting Goods. During his career, Alex has held various merchandising leadership positions at leading retailers including Kohl's and Walmart. Alex has a Bachelor of Science in Business Administration from the University of Missouri-Columbia and has previously held board positions at Petco Mexico and DICK’s Sporting Goods Foundation.

About our hosts:

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein,
Ph.D.

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.