Distributors who have not differentiated will either get acquired or go out of business.
A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has a direct and positive effect on a distributor’s bottom line and should drive everything in a distributor’s business. It affects how they communicate with customers, select customers and align their services around what customers value.
Download this free report to learn how the right value proposition can create real value in your organization.