Creating Relevancy

Wholesale Change:
Creating Relevancy in an Age of Disruption

The Details

Date: May 11, 2022

Time: 9am PT/Noon ET

Can't make it? Register anyway, and we'll send you the link to watch after.

About this event

The very nature of leadership has changed because of COVID, supply chain uncertainty and other disruptive forces.  

And distributors know this. In his research, Dirk Beveridge, Founder of We Supply America and UnleashWD, found that most distributors recognize that the ground underneath them has shifted – and that leadership must shift their perspective, as well. 

In this episode of Wholesale Change, Dirk shares why distributors must adopt new ways of leading their companies to build a sustainable business today. Dirk believes distributors have a unique opportunity to bring deeper meaning and purpose to their organizations to create relevancy in the face of disruption.  

He’ll share some of the research he’s done on the topic of leadership in a post-pandemic world, as well as stories from distributors he has met on the road during his We Supply America tour across the country. 

Bring your own stories and questions to the conversation May 11 at 9 PT/12 ET. 

Thank you to our sponsors:


About our guest:

Dirk Beveridge
Executive Producer at We Supply America

Dirk Beveridge is the founder of UnleashWD, Executive Producer at We Supply America, President of the Beveridge Consulting Group and Champion for the noble calling of distribution for over 36 years. His one-of-a-kind perspective on the future of wholesale distribution has guided his mission to advance the growth, relevance and transformation of the industry, helping distributors thrive. Learn more about Dirk by visiting 

About our hosts:

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.