building bridge

Wholesale Change:
Building a Bridge Between Generations, featuring Jeff McLendon 

Available now on-demand

About this event

In nearly 20 years with Specialty Building Products, Jeff has served as CFO, President and COO, and now CEO. Throughout his long career, which has included many acquisitions, a company name change (SBP was formerly known as U.S. LUMBER) and most recently, new ownership, Jeff has focused on building great teams.  

Jeff knows this means recruiting great new talent to go along with the experienced veterans. SBP has earned a reputation as a great place to work for Millennials and Generation Z employees – and not just because Jeff plays video games with them. He joined us on the Wholesale Change show where Ian and Jonathan asked him about the part he played in building such a successful company. 

Watch on-demand now.

Thank you to our sponsor:


About our guest:

Jeff McLendon  

President and CEO of Specialty Building Products

Jeff McLendon is the President and Chief Executive Officer of Specialty Building Products. SBP is the largest distributor of specialty building products and doors in North America. SBP is headquartered in Atlanta and operates manufacturing, assembly, and distribution centers under the U.S. LUMBER, Reeb Millwork, DW, Millwork Sales, and Alexandria Moulding brands. Mr. McLendon is a native of Athens, Georgia, and holds a B.S. from the University of Georgia in Agricultural Engineering. Mr. McLendon serves on the boards of the NAW, the NAW Institute for Distribution Excellence, and Athletes in Action. He is a former board member of Camp Highland and of Fellowship Christian School in Roswell, Georgia. 


About our hosts:

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.