Distributor CRM and Sales Analytics: Using Data and Technology to Win
Available on-demand
Any distributor with an outside sales force should use gap analysis to review sales performance and provide coaching for their reps. While this is a common approach for driving results, it’s not universal and it’s often applied inconsistently or infrequently.
In this webinar, DSG Managing Partner Jonathan Bein described exactly how you should use this essential process to create accountability and help clarify and drive alignment around account potential. Jonathan also talked about tools that help you do the job and offered best practices around actions you can take to ensure you close the gaps you identify.
If outside sales reps are an important part of your demand generation and customer management strategy, don’t miss this event. Watch on-demand now.
Jonathan Bein, Ph.D.,
Distribution Strategy Group
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Thank you to our sponsor:
About our speaker:
Managing Partner, Distribution Strategy Group
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
About our host:
Brian Hopkins Chief Customer Officer, Distribution Strategy Group Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth. |