Distributor CRM and Sales Analytics: Using Data and Technology to Win

May 1, 2024, 9 PT/12 ET

Any distributor with an outside sales force should use gap analysis to review sales performance and provide coaching for their reps. While this is a common approach for driving results, it’s not universal and it’s often applied inconsistently or infrequently.  

In this webinar, DSG Chief Strategy Officer Ian Heller will describe exactly how you should use this essential process to create accountability and help clarify and drive alignment around account potential. Ian will also talk about tools that help you do the job and offer best practices around actions you can take to ensure you close the gaps you identify.  

If outside sales reps are an important part of your demand generation and customer management strategy, don’t miss this event. Join us on May 1, 2024, at 9 PT/12 ET. Bring your own ideas and questions and participate in the conversation.

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Thank you to our sponsor: 

Our speaker:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Our host:

Brian Hopkins

Chief Customer Officer, Distribution Strategy Group

Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.