ConEquip Parts & Equipment

Wholesale Change:
An Alternative Take on eCommerce, featuring Ryan Loos, ConEquip Parts & Equipment 

Available on-demand

About this event

ConEquip Parts & Equipment is a rapidly growing B2B marketplace. They offer 500,000 parts, represent 3,000 suppliers and $52B in inventory – but you can’t order a thing online! How is this possible and why do they do it?

We talked with Ryan Loos, Chief Financial Officer of ConEquip Parts & Equipment, about the construction equipment parts distributor’s go-to-market strategy – including a decision not to invest in a transactional ecommerce system.  

ConEquip has seen consistent growth over the past 10 years. Ryan shared their secrets, as well as lessons learned. It’s the perfect conversation to sit in on if you want to hear another point of view on channel strategy. 

Watch now on-demand >

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Our Sponsors:

infor and resolve

About our guest:

Ian Heller

Ryan Loos

Ryan Loos is the Chief Financial Officer for ConEquip Parts & Equipment, a construction equipment parts distributor based in New York.

About our hosts:

Ian Heller

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.