AI Done Right: Where Distributors Should Start 

Available on-demand

AI is powering a new wave of applications in supply chain and warehouse, finance, HR, sales, marketing and customer service. These promise to deliver not just greater efficiency, but also greater effectiveness for distributors.

The key, according to AI expert Brooks Hamilton, is to “understand where humans act like machines. That’s where the opportunities lie.”

At the first-ever event on AI for distributors this month, Hamilton, who helps distributors build and implement AI strategies, gave our attendees the tools to get started with AI. Tapping into his extensive real-world experience, Brooks instructed distributors to embrace, educate and then expand their use of AI – building a solid foundation to reap the rewards of this game-changing technology.

Hamilton joined Wholesale Change hosts Ian Heller and Jonathan Bein to share his takeaways from our Applied AI for Distributors event. They also dug into what comes next – after distributors decide to take their first steps.


Watch Now >

Our Guest

Brooks Hamilton

Brooks Hamilton
Hamilton AI Strategy Advisors

When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at

Thank you to our sponsors:

sap, cxrx

About our guest:

Brooks Hamilton

Brooks Hamilton

Founder, Hamilton AI Strategy Advisors

Brooks Hamilton is the founder of Hamilton AI Strategy Advisors, which helps large enterprises build and implement AI strategies. With a deep understanding of both AI technology and business operations, his company is positioned to help organizations navigate the rapidly evolving AI landscape. Previously, Brooks held executive positions at Zilliant, where he worked with dozens of leading distributors to design and deploy AI sales, pricing, and revenue management applications. 

About our hosts:

Ian Heller

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Ian Heller

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.