Convo with NAW

Wholesale Change:
A Conversation with NAW CEO Eric Hoplin 

Available Now, On-Demand

About this event

Eric Hoplin, CEO of the National Association of Wholesaler-Distributors (NAW), joined us for this episode of the Wholesale Change Show. He shared his take on key concerns and trends – including labor, supply chain disruption, digital transformation and more – based on his ongoing conversations with dozens of senior distribution company leaders. He also provided an update on NAW, including the work they are doing to support distributors in Washington D.C. 

Thank you to our sponsor:


About our guest:

Eric Hoplin  

CEO, National Association of Wholesaler-Distributors

Eric Hoplin leads NAW, which represents 30,000 companies that account for one-third of the American economy, by supplying businesses with the products they need to serve their customers in nearly every sector of commerce. Previously, he served as Head of External Relations for Wells Fargo and Executive Director of the Financial Services Roundtable, a major trade association representing the CEOs of the largest financial institutions. Prior to that, he spent his career in management consulting and politics.  


About our hosts:

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.