2024 State of AI in Distribution 

Available on-demand


AI technology is moving at an astounding pace, yet practical, scalable solutions remain elusive to distributors. Still, distributors can and are already gaining an edge with early AI-enabled capabilities.  

They are also looking into applications in supply chain and warehouse, finance, HR, sales, marketing and customer service that will be available within the next 12-24 months. 

These applications promise to deliver not just greater efficiency, but also greater effectiveness for distributors.  

Watch on-demand as we revealed the results of our exclusive survey of distributors about how they’re leveraging AI today in their businesses. We also shared how distributors plan to use AI in 2024 and beyond to improve productivity, quality and profitability in their organizations.

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Thank you to our sponsors:

About our hosts:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential and create digital strategy.