2023 State of Distribution Technology 

Available on-demand

In addition to mapping your customers’ journeys so you can understand their needs, you must carefully define your technical requirements.  

Then you have to find the right technology partners.  

What’s more, the number of technology solutions required today to be competitive is enough to make your head spin – ERP, CRM, eCommerce, Analytics, Pricing, Business Intelligence, WMS, EDI, AI – the list goes on and on.  

Watch on-demand to learn how other distributors have juggled these challenges. In our free annual State of Distribution Technology webinar, Jonathan Bein, Ph.D., and Ian Heller presented the results of our recent survey of distributors about their experiences with the technologies they use to run their businesses.  

They also shared recommendations you can act on right now to get a better return on your technology investment. 

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Thank you to our sponsors:



Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.


Jonathan Bein,

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.